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Press ReleaseThe Apollo Group

The Apollo Group announces agreement with Great American Steamboat Company

MIAMI, FL – March 9, 2012 – The Apollo Group has signed an agreement with Great American Steamboat Company to provide a selection of management and training services to the startup company, headquartered in Memphis, TN.

Beginning March 1st, 2012, for an initial 6 month period, Apollo will provide hands on service and sanitation training for the dining room and bar departments, as well as menu explanations and guest service training.

In the important area of bar revenue, Apollo will also bring wine service and knowledge training, cocktail training, and upselling techniques.

The agreement also covers the provision of standard operating procedures, Public Health inspection before opening and a PH plan for the vessel. Initial visits will achieve these goals before the first revenue voyage scheduled for April 13, after which monthly follow up visits will ensure standards are being maintained.

Great American Steamboat Company will operate the ‘American Queen’, the only authentic overnight paddlewheel steamboat in America, offering the acclaimed cuisine of famed American chef Regina Charboneau, and multiple specialty dining options, as well as complimentary water and soft drinks throughout the voyage, and complimentary wines and beers with dinner. An all American staff will provide gracious friendly service.

Apollo is delighted to bring their vast industry experience aboard the American Queen, and to be a part of the renaissance of Steamboating on the inland waterways of the USA.

For more information, contact Giselle St. Onge, Corporate Communications, saintonge@apolloships.com or visit www.theapollogroup.com