Steve Furness
Vice President, Operations
The Apollo Group


Steve Furness was appointed Vice President of Operations in May 2006. He is responsible for the day-to-day hotel operations of the seven upper-premium and luxury ships that Apollo services under the PCH umbrella, human resources, risk management and our in house travel agency. In addition, he partners with Philippe Faucher in developing new business.

Steve joined Apollo in 1995 as Assistant Director of Operations for Celebrity Catering Services Partnership, a joint-venture partnership with Celebrity Cruises. In December 1997 he was promoted to Director of Human Resources and Director of Strategic Planning for CCSP— a position that was hand picked by John Chandris, Chairman of Celebrity Cruises—before assuming his current executive role.

Steve has been instrumental in spearheading many of Apollo’s corporate initiatives, including the development of its proprietary Human Resources software. Moreover, he was running Human Resources when the company opened 13 ships within a 32- month period beginning in 1998: four Millennium-class ships for Celebrity Cruises, eight R class ships for Renaissance Cruises and the Crown Dynasty. This expansion took Apollo to approximately 7,000 active crewmembers and required extensive recruiting overseas.

With over 30 years in the cruise and travel industry, Steve brings extensive, first-hand experience to our clients. Prior to Apollo, he worked directly on the cruise line side of the business in both shipboard and shore-side positions—with operational responsibilities that ranged from turnkey hotel operations, USPH and liaison with all concessionaires to cost control and onboard revenue.

Steve began his career in 1980 with OTA Mundi Color, a Spanish tour operator. He then joined Paquet French Cruises as First Purser. From 1985 – 1995, Steve worked for Regency Cruises, where he advanced from Chief Purser during the line’s start-up, to its then youngest Hotel Manager and, later, to Director of Hotel Operations for Regency’s six-ship fleet.

Born and raised in England, Steve graduated from the University of Bournemouth with a degree in business administration and a focus on tourism. Subsequent industry-related certificates include both the Senior Management and Guest Service Training Programs at Johnson & Wales.